Moncler Lunettes was eyeing newcomers to help reach the next generation of consumers for the launch of their futuristic winter eyewear collection. Satin Heart stepped in with a collective that impacts culture through more than just one avenue: Cactus Jack Records.
The rising label, spearheaded by the ultimate rager, Travis Scott, was an unprecedented partner for Moncler. But we knew the Jack Boys would serve the heritage fashion house well.
We conjured up a comprehensive campaign to announce the label’s historic entrance into the Moncler legacy. Starting with a celebration ahead of one of hip-hop’s festival meccas: Rolling Loud.
A winter oasis in the heat of the Miami summer — we transformed The Edition into a friends & family party filled with bespoke branding, curated product displays, and an ice-skating rink to put the eyewear collection in its natural habitat.
Cactus Jack members Don Toliver & Sheck Wes made an appearance alongside heavy-hitters like A$AP Ferg, Iman Shumpert, and Tana Mongeau. Even Ben Simmons slid through to celebrate his birthday with the crew, amounting to guests with a total IG following of 26M+.
The partnership continued with the freshest face of the Cactus Jack crew stepping up. Viral hit-maker and the newest signee, SoFaygo, took on the next wave of the collab with an editorial piece and film for Highsnobiety
We recruited visual phenom in the making, Garrette Bruce, to shoot the campaign at the iconic Zaha Hadid Building in NYC.
Meanwhile, the brand film served double duty by putting Moncler’s boldest pieces center stage while teasing an exclusive snippet from the artist’s highly-anticipated album, “Pink Heartz.”
Our work with the brand and label set us up for future collabs, including the likes of rap rockstar Lil Uzi Vert and a slew of other big names on the horizon.
