Lil Uzi Vert x Moncler

Luxury house Moncler met fashion icon & boundary-pushing artist Lil Uzi Vert for an avant-garde collaboration that fuses futuristic looks with the eclectic style of the Philly native.

Certified viral.

145+ million reached worldwide

150% increase in retail sales

28 organic editorials published

Selecting Uzi as our frontman was a no-brainer for Satin Heart. The modern-day rockstar has been synonymous with the future of fashion for eons, staying lightyears ahead of everyone else in the game.

We came together to conjure up an eye-catching campaign between the two fashion powerhouses. Our shared vision and creative direction brought about a visual symphony that captured the undeniable essence of both entities.

An editorial extension on Highsnobiety took an intimate look at Uzi, unveiling the superstar’s vulnerability while allowing them to flex their distinct personality and trend-setting sensibilities.

Once the floodgates opened, our work with hip-hop's favorite fashion head went viral — garnering a reach of 145M across 23 countries with coverage worldwide on Hypebeast, Complex, Essence and more.

Project
Lil Uzi Vert x Moncler
Description
Moncler makes a statement. Lil Uzi Vert makes it louder with this campaign.
Services
Brand Strategy & Identity , Brand Storytelling , Content Marketing , Brand Partnerships & Integration
SATIN HEART Cultural Translation For a New Generation

Instagram

@satin.heart

Get in Touch

info@satinheart.world

Prospective Clients

newbiz@satinheart.world